PT Bumi Serpong Damai Tbk (BSDE) recorded pre-sales of Rp 4, 19 trillion in the first semester of 2013. The achievement equivalent to a growth of 79 percent compared with the same period in 2012 amounted to Rp2, 35 trillion.
“In the first semester of 2013 BSDE has gained 60 percent or Rp 4, 19 trillion marketing sales target of 2013, the Company determined that 7 trillion,” said Director and Corporate Secretary of PT Bumi Serpong Damai Tbk, Hermawan Wijaya quoted from a written statement the company on Tuesday (16/07/2013).
Accelerated growth, he added, is sustained partnership strategy and solid demand for the products of particular residential property that we offer both in BSD City as well as in other projects that we manage.
Under the project, BSD City as a flagship project of the members of the group Sinar Mas Land posted the biggest contribution to marketing sales which amounted to 82 percent. While Tourism contributes the second largest city with a seven per cent next Grand Tourism Bekasi contribute five percent and others.
Based on segment income, the biggest contributor of marketing sales the first half of 2013, recorded by the proportion of land sales by 64 per cent to the total sales and marketing accounted for by the second largest contributor with 26 per cent of residential sales. This was driven by the sale of the land to the three strategic partners of the Company through a subsidiary that was formed by the joint venture scheme. The three partners are, among others, Hongkong Land, AEON Mall Japan and Dyandra.
“In 2012, contribution of land sales in the range of 32 percent residential and 58 percent was recorded. Segment of land this year be the growth driver for the Company, it is our strategy to double its growth through value creation on land-bank that we manage,” he explained.
Home Shop segment (Shophouse) during the first half of 2013 contributed nine percent or Rp391, 72 billion compared to gains in the same period in 2012 which is Rp169, 12 billion. This segment grew 43 percent year on year (yoy) and became the third largest contributor to the Company’s marketing sales.