Bandung – No need to sew to be able to open a home-based garment industry. Starting from craze to wear various types tanktop, Rita Anggraeni (39) began to open a small business in his home.
In contrast to other garment entrepreneurs who focus on outward appearance in order to look fashionable. Rita chose women’s underwear business. The goal is noble, Rita wants Indonesian women can wear clothing with good quality without having to spend a lot of money.
“At first, because I really like to wear a tank top, so try to make starting a small business,” he said when met at his house that doubles as a home-based factory outlet at the same time.
Rita does have talent in business, since high school, Rita is good at selling, even out of college was working as a marketing Rita in several companies.
“From the first weve like sales, the clothes, sometimes I wear clothes if anyone want to sell me. From High School, continues to lecture me like selling, hefty add-add,” he said.
Of his hobby, Rita and then try to design in a cute outfit with attractive colors. Originally only designing underwear (CD) and bra (BH), Rita interested in designing lingerie (night dresses-red), tank top, G-string, and various other types of underwear.
Now the mother of four children already have products in women’s underwear called ‘Dream of La Rita’. The meaning of the name according to Rita is a dream of a woman named Rita who want to advance their business and want to offer quality clothing at affordable prices.
“Can not wear underwear carelessly, to be completely comfortable so we also confident her clothing. Sekalian worship also to her husband,” he said.